Case Study
Forecasterly
Growth systems, affiliate operations, decision intelligence
A decision engine for founders with early traction, turning sales, burn, hiring plans, and affiliate growth data into clear next moves.
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Client
Forecasterly
Forecasterly needed a structured way to help founders interpret traction, revenue plans, burn, and hiring decisions without forcing teams into spreadsheets or a full FP&A function too early. The growth motion also needed a stronger affiliate revenue layer with clearer partner tracking and attribution.
Sigma95 Role
Structured advisory connected to execution
Sigma95 mapped the operating model around founder decision points, affiliate conversion paths, and revenue visibility. We aligned Everflow with the growth workflow so affiliate marketing could become measurable infrastructure rather than an isolated channel.
Engagement Focus
- Affiliate revenue architecture with Everflow
- Growth workflow design and partner attribution mapping
- Decision-system framing for sales, burn, and hiring signals
- Operational reporting structure for founder-facing insights
How the Work Took Shape
1
Execution checkpoint
Mapped the founder journey from early traction to decision pressure, identifying where revenue, burn, and hiring data needed to become actionable.
2
Execution checkpoint
Designed an affiliate operating layer around Everflow so referral sources, partner activity, and conversion quality could be tracked with more discipline.
3
Execution checkpoint
Connected growth operations with decision intelligence so Forecasterly could support clearer next moves without adding unnecessary operational overhead.
Result
Systems designed for measurable progress
The engagement created a clearer operating foundation for affiliate-driven revenue, giving Forecasterly a stronger path to measure partner performance, connect growth signals to decisions, and support founders with more structured next-step guidance.